The K3M initiative is the evolution of the Royal Malaysian Navy’s (RMN) community relations from traditional face-to-face engagement to virtual engagement via mobile app (K3M) to enhance the information sharing and reporting (communication) network between the Royal Malaysian Navy and various maritime communities in the country since 15 January 2016 including commercial ship companies, tourism operators and fishermen. The critical problem faced was that the Royal Malaysian Navy and the maritime communities lacked a seamless and real time effective communication channel, information sharing and decision making mechanism particularly when it involved emergency situations or incidents that were experience by the people within the maritime community.
Datalinks and networks do cover such gaps, affordability and limit accessibility certain members of the community and the average tourist or maritime recreational user from having any knowledge of or access, be it in the form of tools or permission to such datalinks. As a result, the K3M initiative had evolved to the next phase, becoming the only mobile application that cuts through such limitations by providing a people centric tool to rapidly respond to any emergency situation via SOS function which is easily accessible and enables widespread dissemination of information to all.
The concept of the innovation was the brainchild of the Royal Malaysian Navy Chief, based on the experiences and feedbacks gained from the ‘Hello There’ initiative where the RMN conducted a series of face-to-face engagement with the various maritime communities. It was realized that a wider outreach could be carried out with a virtual engagement that also provided a near real time response. This then culminated in the development of the mobile application by the RMN team.
RMN has been invited by Fisheries Development Authority of Malaysia to deliver presentation on K3M to the maritime community. The presentation focused on the capability and functionality of K3M. This application has been presented to Brunei and also requested by Pakistan..
- The overall objective of the initiative is to better enable the RMN and other maritime enforcement agencies to assist support and engage the maritime communities and those living in, around or in the vicinity of the maritime domain, especially in Malaysian waters.
- There is a greater need for better communication between the various government agencies and organizations tasked with the security and safety of the maritime domains and maritime community.
- There is also the need to overcome the individual response nexus in which those requiring assistance only know one organization to contact when another organization may be better positioned or more suitable to assist them.
- The K3M mobile application initiative builds a real time communication nexus that encompasses the RMN, other government agencies and the maritime communities into a network that allows all on it to engage each other effectively.
- Effective and inclusive communication, information sharing and engagement provided by the application allow the RMN to better ensure its mission of providing security in the maritime domain.
- To ensure that the response to calls for assistance, SOS and reports are effective, the RMN has set a key performance indicator of the Navy Operation Centre responding within 3 minutes of an SOS call or report being made.